Nina Louisa Matzat

People love stories. But does where we tell them & who we tell them to change how we should tell them?

You bet it does.

After 8 years at Google, I decided to leave my cosy AF comfort zone to support creative agencies & brand marketers as a Digital Creative Consultant with state of the art skills & insights on how storytelling has evolved in a digital (read: mobile & video first) world.

Nina Louisa Matzat

People love stories. But does where we tell them & who we tell them to change how we should tell them?

You bet it does.

After 8 years at Google, I decided to leave my cosy AF comfort zone to support creative agencies & brand marketers as a Digital Creative Consultant with state of the art skills & insights on how storytelling has evolved in a digital (read: mobile & video first) world.

Digital Storytelling

Stories Made For Digital

Strategy & Concept for:

Advertising & Social Media

Content

Storytelling in Video

Stories Made For Digital

Strategy & Concept for:

Advertising & Social Media

Content

Storytelling in Video

Storytelling through Tech

Platforms

Formats

Devices

Technologies

Storytelling through Tech

Platforms

Formats

Devices

Technologies

Data Driven

Audiences & Targeting

Customer Journeys

Consumer Behavior

Culture & Trends

Data Driven

Audiences & Targeting

Customer Journeys

Consumer Behavior

Culture & Trends

Creative Effectiveness

Business Impact & KPI's

Measurement & Analytics

Creative Experimentation

Testing & Learning

Creative Effectiveness

Business Impact & KPI's

Measurement & Analytics

Creative Experimentation

Testing & Learning

Curriculum Vitae

since 2018 – Digital Creative Consultant

since 2019 – Partner & Digital Creative Consultant, whatsnextnow – Independent Strategy Experts by Nina Rieke

2017-2018 – Creative Agency Manager, Google Germany GmbH

2013-2017 – Key Account Manager & Strategist Retail, Google Germany GmbH

2010-2013 – Account Strategist Retail, Google Dublin Ltd.

2009-2010 – Junior Strategic Planner, &EQUITY GmbH

Business Administration, Dipl.Kff. – Justus-Liebig-Universität, Gießen

Marketing (Brand Management & Consumer Behavior)

Management & Organizations

Political Science

Diploma Thesis: "How to strengthen umbrella brands through systematic use of Impression Management techniques"

LinkedIn

Xing

since 2018 - Digital Creative Conaultant