People love stories. But does where we tell them & who we tell them to change how we should tell them?
You bet it does.
After 8 years at Google, I decided to leave my cosy AF comfort zone to support creative agencies & brand marketers as a Digital Creative Consultant with state of the art skills & insights on how storytelling has evolved in a digital (read: mobile & video first) world.
People love stories. But does where we tell them & who we tell them to change how we should tell them?
You bet it does.
After 8 years at Google, I decided to leave my cosy AF comfort zone to support creative agencies & brand marketers as a Digital Creative Consultant with state of the art skills & insights on how storytelling has evolved in a digital (read: mobile & video first) world.
Digital Storytelling
Digital Storytelling
Stories Made For Digital
Strategy & Concept for:
Advertising & Social Media
Content
Storytelling in Video
Stories Made For Digital
Strategy & Concept for:
Advertising & Social Media
Content
Storytelling in Video
Storytelling through Tech
Platforms
Formats
Devices
Technologies
Storytelling through Tech
Platforms
Formats
Devices
Technologies
Data Driven
Audiences & Targeting
Customer Journeys
Consumer Behavior
Culture & Trends
Data Driven
Audiences & Targeting
Customer Journeys
Consumer Behavior
Culture & Trends
Creative Effectiveness
Business Impact & KPI's
Measurement & Analytics
Creative Experimentation
Testing & Learning
Creative Effectiveness
Business Impact & KPI's
Measurement & Analytics
Creative Experimentation
Testing & Learning
Curriculum Vitae
Curriculum Vitae
since 2018 – Digital Creative Consultant
since 2019 – Partner & Digital Creative Consultant, whatsnextnow – Independent Strategy Experts by Nina Rieke
2017-2018 – Creative Agency Manager, Google Germany GmbH
2013-2017 – Key Account Manager & Strategist Retail, Google Germany GmbH
2010-2013 – Account Strategist Retail, Google Dublin Ltd.
2009-2010 – Junior Strategic Planner, &EQUITY GmbH
Business Administration, Dipl.Kff. – Justus-Liebig-Universität, Gießen
Marketing (Brand Management & Consumer Behavior)
Management & Organizations
Political Science
Diploma Thesis: "How to strengthen umbrella brands through systematic use of Impression Management techniques"
since 2018 - Digital Creative Conaultant
since 2019 – Partner & Digital Creative Consultant, whatsnextnow – Independent Strategy Experts by Nina Rieke
2017-2018 – Creative Agency Manager, Google Germany GmbH
2013-2017 – Key Account Manager & Strategist Retail, Google Germany GmbH
2010-2013 – Account Strategist Retail, Google Dublin Ltd.
2009-2010 – Junior Strategic Planner, &EQUITY GmbH
Business Administration, Dipl.Kff. – Justus-Liebig-Universität, Gießen
Marketing (Brand Management & Consumer Behavior)
Management & Organizations
Political Science
Diploma Thesis: "How to strengthen umbrella brands through systematic use of Impression Management techniques"
Get in touch!
nina@WeAreTheScoop.com
Get in touch!
nina@WeAreTheScoop.com
Nina Louisa Matzat . Digital Creative Consultant
Nina@WeAreTheScoop.com . +49 163.321 07 02
Nina Louisa Matzat . Digital Creative Consultant
Nina@WeAreTheScoop.com . +49 163.321 07 02
Nina Louisa Matzat . Digital Creative Consultant
Nina@WeAreTheScoop.com . +49 163.321 07 02
Nina Louisa Matzat
Digital Creative Consultant . Nina@WeAreTheScoop.com
+49 163.321 07 02